Roughly translated, Jólabókaflóð means “Christmas Book Flood.”
It’s a popular Icelandic holiday custom in which people give books as gifts on Christmas Eve. Recipients then spend the night reading. In bed. With chocolate. How cool is that?
I can’t think of a better gift than a book, and I know many of you will agree.
Read more about this brilliant custom at Publishing Perspectives.
I wish U.S. Americans would place literacy at the center of the season rather than focus on Black Friday deals and grabbing the last 60” TV.
Maybe next year. For now, I’m off to bed with my new library book, Blood Red, Snow White by Marcus Sedgwick.